Tag Archives: conversion rates

The difference between making a ecommerse site and a site for Mom.

Many sites begin by making the site look good to the person who owns it, or to be sarcastic something that mom would like. There may not be anything wrong in that beginning but that should not be the end. Marketing on the internet is competitive just like any other type of marketing. The business world is [...]

Scalablitiy – taking a $1.00 a day site and scaling it up.

The first goal of every new business is making a profit. Nobody can survive on a $1.00 a day. However many internet technologies exist that scale up nicely – The difference between a site that makes $1.00 a day and one that makes $1000 a day is scale.

Above the fold design

Cross posted from wsmith mockups The term above the fold comes from the newspaper industry. When the newspaper is on the rack it is folded and the top of the front page is visible … people make a decision to buy the paper based on what they see in this area of the paper. On [...]

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