According to ComScore, consumers spent $9.01 billion during the first three weeks of November, representing a 13 percent gain over the $7.95 billion spent during the same period last year.
For the months of November and December combined, ComScore is forecasting $32.4 billion in online spending. Last year, consumers spent $29.1 billion during that two-month holiday shopping period. ComScore also said that from January through October, online consumers spent $109.9 billion, representing a 9 percent gain over the $100.7 billion they spent during the same period last year.
“We are seeing online spending surpass the totals we saw in 2007 prior to the recession,” ComScore chairman Gian Fulgoni wrote in a statement, “and expect sales this holiday season to be the highest on record.”
Online Spending Expected To Break Records