Bouncing back smartly from the recession, online retail sales increased 11% in the fourth quarter of 2010 from the previous year, and full-year 2010 sales were up 9.8% over 2009, web measurement firm comScore Inc. reported today.
Fourth quarter e-retail sales totaled a record $43.432 billion, versus $39.045 billion a year earlier. For the full year, online retailers sold $142.491 billion worth of merchandise, up from $129.797 in 2009.
A signal or not online sales have increased almost every year with the exception of 2009
… 0.2% decline in e-retail sales in 2009 vs. 2008. And, while the 11% growth rate is well above total retail growth that consulting firm Kantar Retail estimates at 6.1% for Q4, it’s still well below the 19% growth rate for online retail that comScore registered in the fourth quarter of 2007 …