Search Engine Copywriting


Quotes from San Diego freelance – On Page SEO services

Unlike a brochure that one would hand out to clients; web sites need search engine copy, which is more verbose than what you would put in a brochure. … For SEO the text book rule is to have a page for each product or service …

… The reason many sites do not have sales is they are not found in search engines for the products they sell – or if they are found they are failing to close a sale.

Let me also point out this is one of the reasons SEO professionals want to begin work from the very beginning of a web site design. Search Engine marketing is as different from
marketing using brochures as CNN is from a newspaper.

Search engine copy must both satisfy the search engines and work towards closing the sale – It fails if does not do both.

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4 responses

  1. Yes its true, For SEO content must be unique and duplicate.

    1. I think google’s panda update has buried any site that is trying to use sales copy from other sites. Unique content is one of the things I check sites for before I open my mouth about any suggestions regarding SEO. Quotes within reason are not effected by panda – Still google prefers the source over the quote.

  2. In my point of view,SEO content must be unique only.

  3. Content must be unique to avoid a penalty.

    When google rates two urls with everything else being the same on page content determines which one gets listed first. The importance of on-page vs off-page varies with adjustments in the search algos. I would be withholding information if I did not admit both are important.

    I am not the biggest site in the world talking about search engine copywriting. unique content alone would mean I would not rate for the term at all not even for long tail searches – competitor’s content is also unique. But I am placing the words next to each other, one of the elements of SEO copywriting.

    http://www.webmasterworld.com/ would be the best place to sharpen swords by debating how important on page information is vs off page.

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