According to a survey by eMarketer, people looking online for a business are using a combination of search and social media references, with review sites and industry blogs being more important than Facebook and Twitter. “It’s not enough to just appear in search, … You need to back up that presence with social signals.”
Small business trends also reported, “… Data found clickthrough rates increased by 94 percent when a consumer was exposed to both brand-specific search results and social media. …” This is exactly what being listed in google places provides.
Local Search provides the best mix for conversions