Google’s Panda update and product descriptions


Google > Webmaster Central > Crawling, indexing & ranking >

The Panda update has negatively affected legitimate ecommerce sites that use product descriptions from manufacturers

A clear solution for eCommerce sites effected by Panda is to use progressive content, flash or even html5 canvas to render the talking points which have been duplicated across nearly all other sites that sell the same product. These design changes can also improve sales rates as it draws the visitor to view these important elements.

Related Post on progressive content

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