It should be considered one of the seven deadly mistakes corporate websites commit. Human behavior research shows when people are in task mode they are blocking out information not related to their task. Sometimes this is far more subtle … in Why We Buy: The Science of Shopping, social anthropologist Paco Underhill talks about an experiment conducted in a bank. Brochures were placed between the door and the teller window And no one stopped to look at the brochures, no one considered taking one. Paco Underhill suggested brochure stand to be moved along the path that bank patrons take after seeing the tellers, patrons started stopping and taking brochures.
I can relate to the experiences of people visiting sites with a bunch of junk between them and the answer to the question they seek.