Ipad, Iphone, Android, to drop a few names have changed the landscape on accessing the web. Crossing boundaries, if you will, from browser to applications. People want applications and people want to make applications for mobile devices. However like in the early days of web animation, video and audio across the internet; Standard foundations for programming these applications needs to be created.
Adobe air has a significant lead in a programming foundation that works across devices and operating systems. Another one coming will be WebAPI. http://hacks.mozilla.org/2011/08/introducing-webapi/