Google announces major freshness update.


Freshness vs Evergreen Content

Google has announced (11/03/2011 08:19:00 AM) a major change to its freshness algo, which they say will effect 35% of search engine traffic. The freshness algo has been pointed out as a method of SEO in “SEO and Headline Chasing.”

Specifically Google says “Recent events or hot topics. For recent events or hot topics that begin trending on the web,” Will be what they are looking at to trigger a Query Deserves Freshness.

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