Google has announced (11/03/2011 08:19:00 AM) a major change to its freshness algo, which they say will effect 35% of search engine traffic. The freshness algo has been pointed out as a method of SEO in “SEO and Headline Chasing.”
Specifically Google says “Recent events or hot topics. For recent events or hot topics that begin trending on the web,” Will be what they are looking at to trigger a Query Deserves Freshness.
The Panda update has negatively affected legitimate ecommerce sites that use product descriptions from manufacturers
A clear solution for eCommerce sites effected by Panda is to use progressive content, flash or even html5 canvas to render the talking points which have been duplicated across nearly all other sites that sell the same product. These design changes can also improve sales rates as it draws the visitor to view these important elements.
Related Post on progressive content
Pandas are cute and they move slowly but they are potentially harmful if one does not respect them. Panda was first introduced in the search results in the US market. It had a major impact on content farms – slowly (ironically true to the nature of Pandas) it moved through Europe.
It is clear now that Google’s Panda algo adds additional algos specific to on page content; specifically interested in that the placement of content used by Google to determine keyword relevance; and specifically interested in content uniqueness.
It is also clear that Google will continue down this algo course.
Quote from SDfreelance: SEO Secrets Revealed
Progressive links and progressive content is the name given to content that is not displayed until the mouse click or hover on a certain part of the page. Researchers have determined that many of the sites who lost traffic after google’s panda update …
… HTML5 provides AJAX as a standard and AJAX allows for additional progressive content to be downloaded – using AJAX for progressive content provides the best experience for the user.
The researchers post at webmasterworld Can a Mega Drop Down Menu create problems? also it should be noted that to much or to many progressive elements may not be the best user experience … “One moment of truth came for me when I tracked which menu links were actually being used by site visitors. That analysis showed me that all those hover menu options were NOT being used by visitors. Only a small subset mattered, and there were other ways to help people find those pages.” … the only reason to use progressive content is to enhance user experience – keyword stuffing will clearly be seen by the search engine robots.
Using AJAX is the ideal method to provide progressive eye candy. Pages load faster because these hover elements are loaded after the page loads, these elements can be loaded before the hover event or streamed and load seconds before they are displayed with the buffer time being the animation of the view port opening.
jQuery being employed to make this development faster and compatible with older (pre HTML5) browsers.
One of the reasons why sdfreelance (a Wsmithdesign’s site) focuses on education is because we want you to understand how to write search engine copy, which also can and should be part of your social media marketing. Local San Diego SEO benefits from local San Diego reviews.
It is very unfortunate that all SEO service providers are not entirely ethical. The ones that are should all be against unethical practices – it makes the service look bad if they are not.
Quotes from San Diego freelance – On Page SEO services
Unlike a brochure that one would hand out to clients; web sites need search engine copy, which is more verbose than what you would put in a brochure. … For SEO the text book rule is to have a page for each product or service …
… The reason many sites do not have sales is they are not found in search engines for the products they sell – or if they are found they are failing to close a sale.
Let me also point out this is one of the reasons SEO professionals want to begin work from the very beginning of a web site design. Search Engine marketing is as different from
marketing using brochures as CNN is from a newspaper.
Search engine copy must both satisfy the search engines and work towards closing the sale – It fails if does not do both.
By Starting with local San Diego search a site is targeting those who are the easiest to convert into customers — getting the cream that floats to the top — even for a international company.
… Offsite links are established which not only increase the rating of the site in local San Diego search results, but also nationally. ..
Google, bing, yahoo all have image search engines. With careful consideration of images, for example info graphics, it is possible for sites to get visitors and clients from these searches.
Optimizing for image search has only a few variables; image name and URL, alt tag, page content near the image.
To SEO an image consider the keywords in these variables. Then consider how many different pages you can place (link to the image) the image on, places where it will be seen by many visitors. Can it be used on forums? Google places image? If the answer is yes then you can quickly give the image an importance for the keywords you desire. Most images on the internet are not well linked to.
… The Times sent Google the evidence it had collected about the links to JCPenney.com. Google promptly set up an interview with Matt Cutts… “I can confirm that this violates our guidelines,” said Mr. Cutts during an hourlong interview on Wednesday …
… Overstock.com using discounts to acquire links • Miamidade.gov • antiochseattle.edu • utdallas.edu • abac.edu These links appear inside documents such as here …
… The number one rule for good SEO is do nothing that harms the client. Blackhat SEO always ends in harm. …
I just wanted to give a quick update on one thing I mentioned in my search engine spam post.
My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.
This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.