By using iframes on Facebook one can assemble information from multiple sources to present useful content to visitors. Such as in this case Border Wait Times
Many businesses have somebody or some people in the office all day answering the phone, and responding to emails. They are there in the front office sitting in front of a computer. Many of the sales people have a computer in front of them, as do support people.
One thing sales people know how to do is sell product. A chat system on a business site gives the visitor a way to ask a question to the sales person. People do not like to be sold to until they cross a line – web site copy needs to reflect this and stay on the soft sale side of the line for most of their content. But when people are ready to buy soft selling does not answer their questions. A chat system can close the sale.
I see designer after designer that charges for sites by the page; who also create logos, postcards … (brochures, fliers, etc) … Looking at their designs obvious SEO keywords are done in graphics or embedded into flash (and still as a graphic). Sometimes they include keywords … SEO, web 2.0, PHP, HTML … at the bottom of the page in un-formatted text, (even labeled as keywords), in a structure that is not grammatically correct for their ads. I guess the semantic web isn’t the only thing being ignored, I don’t think those keywords are intended to WOW the people who look at the ad.
I guess it could be worse they could have specials like … “8 page web 2.0 site only $299” …