Tag Archives: Debatable

Bloggers vs celebrity, which endorsement packs biggest punch.


A new survey, by BlogHer and global communications firm Ketchum and conducted by Nielsen Company, found that 20 percent of women who use social media are motivated to consider products promoted by or with a blogger they know, while only 13 percent are motivated by celebrity endorsements.

I’m not surprised by the results of this survey. Key points to keep in mind is that only bloggers that maintain the code of honesty are effective.